Thursday, February 4, 2016

Prototype: Helping You Fulfil Your Digital Marketing Goals In The UAE

leading digital interactive company in Dubai
In the UAE, most SMEs and large-scale business owners now know the importance of having a good website. Having a website is indeed a prerequisite for all businesses today so that individuals can have access to them easily and conveniently since more and more people are relying on the Internet to get information about anything they need or want to know about. In addition, entrepreneurs know that investing in a website that promotes their business and highlights their brand, products and services should be a top priority since this can really be a smart and profitable move, especially in the future.

Taking Your Website Further

Having a responsive and appealing website though is not a guarantee that you will achieve your business goals. To get ahead of the competition, you need to invest in some digital marketing strategies or solutions as well.

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Digital Marketing Services

Establishing and developing a good online presence today depends greatly on your digital marketing strategies.

Below are some of the digital marketing campaigns that you need to consider investing in for your website:

Inbound Marketing - This technique works to nurture leads through the sales funnel and get you the conversions that you need. This is usually done through a combination of search engine optimisation or SEO, lead capture, and automated email workflows. To be effective, inbound marketing also has to work in synchronicity with your social media, performance advertising, search, and content marketing efforts.

Social Media Marketing – Correctly utilizing the different media sites such as Facebook, Twitter, Instagram, and LinkedIn can help boost your online presence. To do social media marketing correctly, it is important to incorporate your business goals and translate them into content that is valuable for all possible end users.

Search Marketing - Getting found by your target audience is important to any campaign you run online.  A good search marketing strategy combines the use of search engine optimisation (SEO), search engine marketing (SEM), routine content dissemination and tools like Google AdWords, and routine content dissemination.

Content Marketing – Whatever you decide you to share online such as blogs, whitepapers, ads, or videos will ultimately impact your target audience’s behaviours. With the right content marketing strategy, you can connect your brand with consumers on an emotional level through your content. 

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Getting Help With Your Digital Marketing Campaigns

If the above digital marketing campaigns seem complicated and you don’t have a team to handle them, you can consider outsourcing these services to a digital interactive company. In the UAE, one company that can help you out is Prototype.

Prototype is one of the top interactive digital agencies in the UAE. This company specialises in designing and developing various interactive digital solutions.

Prototype was formally established in 2010. Since then, the company has been consistently working with leading brands from various industries across the GCC area and has contributed greatly to shaping their digital presence.

Aside from providing complete and customised digital marketing solutions, Prototype also specialises in web design and mobile application development.

Prototype’s main office is found at DMC 1, 205, Dubai Media City, Dubai.

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